Are you ready to discover the mysteries of the bra ? We swear, this article is almost an adventure on its own. So hang on to your screen and straighten your seat because...
You will discover why fast fashion produces lingerie as if we were clones!
We are going to reveal to you how we decided to say… Stop!
And icing on the cake, we'll give you our great guide on the mistakes to avoid with your favorite bra.
What's wrong with fast fashion?
To start, we can explain to you very simply that behind this English term hides the idea of renewing the collections very regularly by going from 4 seasonal collections to 36 collections while producing at low cost to sell at low prices.
Without starting an economics course, you suspect that there is a good chance that the raw materials used in the creation of your lingerie, such as: cotton in Mali, underwires in Malaysia or elastics in Cambodia are produced in factories at very low cost for brands.
Moreover, the assembly will most certainly be done in dramatic social and working conditions without any respect for human rights (Pakistan, Bangladesh)... but as it is thousands of KM away and the temptation to renew its wardrobe to stay in the trend is strong today fast fashion is well established in the logic of the consumer.
Today the world of fashion represents 100 billion pieces of clothing sold each year...just that!
The consequences of fast fashion
The perverse effect is that lingerie and poor quality clothing will suffer after 2-3 washes a degradation in terms of color, shape and feel... Result of the races, you return to Etam to buy the new items!
Your wallet is in tears...
Your body that is tired of wearing aggressive bras !
But that's not all …
- Degraded raw materials: profitability requires!
- Degrading raw materials for the planet: Cotton fields full of GMOs
- Processed and non-renewable materials: Hello oil!
- Degradation of living areas around production sites: pollution of soils and rivers
- Human and social disaster: modern slavery, developed fatal diseases.
More information on the OXFAM France website .
We stop there because the goal is not to break your morale or make you feel guilty, we have all consumed fast fashion . The main thing today is to be aware of what this implies and to ask yourself how we can limit its spread on our scale!
Our answer: slow fashion
You know in the world there are always opposites, Ying and Yang, good and evil etc.
Slow fashion is the exact opposite answer to fast fashion.
The idea is very simple, produced in smaller quantities, taking the time necessary to develop the bra, using sustainable and quality raw materials in order to have a piece that will not go in the trash. in 3 months !
Slow fashion is quite close to eco-responsible fashion to such an extent that it is often confused...
Finally for you consumer, we can say that instead of buying 6 models you will buy 3 for the same price. You have less but after a few weeks your Titits bra is in good shape while your 6 other models are just waiting to stay in your drawers...
And on our side? We are reducing our margin to allow you to access our Titis bras . We can't harass you with publications, emails, post Marketing with our new collections, so we won't become the richest in the cemetery… But at least we are happy to present you lingerie with good karma!
Team 90C or Team other breasts?
Another mystery in the world of bras needs to be revealed...
Standards, patterns, models etc. are all thought and designed for the famous 90C
Besides, you don't need to be an expert to realize that very often when you have an A or B cup there is space between the top of your chest and your bra... We may have gotten used to it even if we continue our mission to find a bra that does the trick...
Inevitably the Cup C Team does not encounter this problem, we love you and you are lucky!
But for the others ? A cups, B cups, E cups? We are not even talking about the AA and F cups or the small 75 back sizes or the large 105...
Bad luck, you had to be born with the standards of beauty imposed by ready-to-wear and society, 1m75, 90c and size 36, the rest even if you are in the majority… the standards are the standards…
How about we stop the nonsense for two minutes?
A small but crazy dream at Titits
You may already guess it a little but at Titits we don't balance our values just to have a communication effect or to reassure ourselves that we can look at ourselves in the mirror...
No, we want to sustainably drive lasting change through Titits.
So we decided to create bras for small breasts, in a totally crazy way!
We have therefore redesigned the bra, starting from the rather simple observation that it is the cross and the banner to find an AA, A and B cup that hugs your chest well.
Our secret dream, that you are proud of your small breasts! May your natural beauty be magnified by wearing our bra
To create this innovative piece, we have chosen to use slow fashion. As we can hear across the Channel “less is more” which can be translated as: the less is the better!
Slow fashion allows us to perfectly marry our eco-responsible values!
Finally, one of our commitments is also to show solidarity with women. Through our company, we support the association against breast cancer, which affects more than 58,000 women each year.
We therefore dream that Titits, a small French company, is united, responsible and with a positive impact on you! Yes it's a bit crazy but that's how we are...
Small chest lingerie: mistakes to avoid with your Titits bra
Not knowing your bra size
Did you know that nearly 8 out of 10 women don't know their breast size ?
And as that would be too simple one, it varies over the years. It is therefore important to take your measurements regularly because your chest changes over a lifetime, especially after events such as pregnancy, illness or diet.
Once a year, in a few minutes you can find out your breast size . Also pay attention to the period of adolescence, where necessarily as you are a woman in full growth you risk seeing your measurements evolve very regularly, so remember to take them every 6 months.
One last little trick to avoid getting the wrong size? If you want to know how to take your measurements like a grown- up, here is a tutorial that will allow you to do that in a few minutes ! (direction to Article how to know your bra size in less than 3 minutes)
Opting for a form of bra that does not fit
Classic, basket , triangle , with or without reinforcement ... It is true that there is a choice. And a shape that will suit you perfectly will not necessarily be for the other . (Direction how to choose your bra)
We can often say that if the bra does not fit you, it is the size that is in question, but beware of received ideas, for example are underwires always mandatory? They provide good support, but they are not very comfortable!
Besides, are they necessary for small breasts?
Positioning your bra incorrectly
For your bra to provide good support, you must first start by placing the back correctly. A good indicator is if it goes up, the chest will tend to tilt down, which is not ideal. Another important detail is the position of the armatures. You know, the part between the two breasts?
This must be pressed against the rib cage. If it is painful, it is more a question of morphology and we in this specific case avoid underwires.
Finally, you can do a test, if you raise your arms and your chest tries to escape from below, chances are that the model is badly positioned or not made for you.
Tighten your bra as much as possible
A common mistake is to tighten the notch of your bra as much as possible! The problem is that the bra may loosen as it goes on when there is no reason to be. It is for this reason that it is sometimes better to choose a size below.
Putting on your bra the wrong way
We often have the reflex to manhandle our bra by putting it on quickly by tying it in front and upside down and then turning it over on our chest, between us it's more practical but it's not ideal .
Indeed it tends to damage your bra, especially if there are underwires
The ideal is therefore at least to put your bra in the right direction, so with the underwiring upwards so that you just have to go up and slide your chest inside.
Wash it like any old T-shirt
How and when to wash your bra?
If you have the choice, we recommend that you always favor washing by hand and with a natural soap or a detergent with the least product whose names you do not understand.
A wash every three days unless you play sports with it and if you put it in the washing machine, use a lingerie pouch!
Finally, never ever use a dryer, if in doubt we have written a guide right here .
Is lingerie a symbol of femininity?
To answer this question we had a lot of discussions between women but also with the men of the team, because even if we are the first concerned we cannot deny that they also have a look at lingerie.
The observation is quite simple, yes lingerie is often a symbol of femininity but then what is femininity? Our answer right here
